Flipout Aqua Park Privacy Policy 

This privacy policy details how Flipout Aqua Park use personal data. Flipout Aqua Park are data controllers of this data for the purpose of this policy. 


Maintaining the privacy and security of your personal data is a priority at Flipout Aqua Park and we are committed to respecting your rights and handling your personal data fairly and legally at all times. We will also be transparent about what data we collect about you and how we use it.

This policy applies to the personal data that Flipout Aqua Park collects and holds about you whether you: visit our centre, contact our reception, or visit our website at

It provides you with information about: 

– what personal data we collect

– how and when we use and process this data for our legitimate business interests

– the safeguards we have in place to ensure your privacy is maintained

– your legal rights relating to personal data and how you can instruct us if you prefer to limit the use of this data

What data do we collect?

We may collect data from you:

when you purchase services or products from us

when you browse our website or receive emails from us

if you contact our reception team

if you visit our centre

if you respond to a feedback survey, enter a competition with us or interact with our social media channels

This data may include the following:

– name, gender and date of birth

– contact details including your address, telephone numbers and email address

– records of your transactions including what and when you purchased from us

– browsing activity on our websites including your location; which may be passively collected by us through the use of cookies, log files – and other technologies. This online usage may be linked to a unique identifier but we do not link online usage to named individuals

– passwords you create for your online account

– payment card details (although these are not stored by us after a purchase is completed)

– marketing preferences and your survey responses

– correspondence and communications with Flipout Aqua Park

– CCTV recordings within our centres or accident and incident reports

– other publicly available personal data, including any which you have shared via a public platform (such as Twitter or public Facebook pages)

What do we do with this data?

Flipout Aqua Park and selected partners acting on our behalf may process and use your personal data

to provide leisure services and products to you

to make websites available to you

to improve our understanding of our customers and to improve the services we provide to them

to manage accounts that you set up with us

to verify your identity

for crime and fraud prevention and detection

for the purposes of maintaining the safety and security of our customers and team members

for market research purposes after your visit

to help us manage customer service communications with you

to contact you about promotional offers and services which we think may interest you

where we have a legal right or duty to use or disclose your data for example for maintaining adequate accounting records; or in relation to an investigation by a public authority; or in a legal dispute or insurance claim.

Flipout Aqua Park never rents or sells personal data to third parties for their marketing purposes.

Marketing Communications

Flipout Aqua Park may use your personal data for electronic marketing purposes primarily where we aim to update you about offers and services which we believe are of interest and relevance to you. We will only do so where we have a lawful basis to do so.

– You have the right to opt out of receiving marketing communications at any time, by:

– the “unsubscribe” link in emails or the “STOP” number for texts; and/or

– changing marketing preferences via your Flipout Aqua Park account;

– contacting Flipout Aqua Park via the contact details listed below.

In order to contact you about services and offers that are relevant to you, we may analyse your browsing and purchasing activity, both on-line, via our customer contact centre or in our centres as well as your responses to our marketing communications. We may use software and other automated technology to help us to do this analysis.

Online advertising

If you visit our websites, you may subsequently see banner advertisements from us whilst browsing other websites. These advertisements are provided by Flipout Aqua Park via specialist media providers using ‘cookies’ placed on your computer or other devices. Please see our cookie policy for further information.

Sharing data with third parties

In order to provide our services, securely fulfil transactions and provide you relevant marketing communications, we may need to share your personally identifiable data or anonymised data with selected partners including payment processing companies, IT service providers (such as hosting companies), analytics companies and marketing services agencies.

– Flipout Aqua Park only allows its service partners to handle your personal data when they conform to the appropriate data protection and security controls. Our service partners have obligations relating to data protection and security restricting their use of your data to provide services to Flipout Aqua Park and to you, and for no other purposes

– We never sell or rent our customer data to other organisations for marketing purposes

Aside from our service partners, Flipout Aqua Park will not disclose your personal data to any third party, except as listed below

– governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are legally required to do so

– to comply with our legal obligations

– to exercise our legal rights (for example in court cases)

– for the prevention, detection, investigation of crime or prosecution of offenders; and

– for the protection of our team members and customers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. In general, we will keep your data for the duration of our relationship with you and for a certain period afterwards. In considering how long to keep it, we take into account the nature of the information, the nature of the relationship with you, the relevance of the information, and our obligations to comply with applicable laws and regulations. The longest we hold any personally identifiable data is 4 years after your last order, interaction with our marketing communications, contact with our reception or visit our centre. After that time, we anonymise any transactional data that we hold for the purposes of accounting records or business analysis.

How do we protect your data?

Flipout Aqua Park is committed to keeping your personal data safe and secure and we follow strict security procedures, technical and organisational measures which include:

Evaluation of all service providers who handle your personal data

Internal policies setting out our data security approach

Data security and data processing training for team members

secure WEEE disposal of all redundant IT hardware

Extra EEA Transfers

If you are based within the EEA, please note that we may transfer personal information to countries outside the EEA. Not all countries provide the same level of protection in relation to personal information as within the EEA. Where necessary to make such transfers, we will comply with our legal and regulatory obligations in relation to the personal information. This will include having a lawful basis for transferring personal information and putting appropriate safeguards in place to ensure an adequate level of protection for the personal information.

Our Legal basis for processing personal data

We process customer data on a carefully considered and specific legal basis. This basis may be where you have given your consent; or for the performance of a contract; or where necessary to comply with a legal obligation; or where necessary to protect the safety or other vital interests of an individual; or where it is necessary for the purposes of the legitimate interests of Flipout Aqua Park or another party. Examples of the “Legitimate interests” of Flipout Aqua Park include the interests Flipout Aqua Park in conducting and managing our business to enable us to provide the best experience to our customers including:

– operating networks and systems to allow us to securely sell and supply our goods and services

– processing and analysing data to get a more informed picture of our customers’ behaviour, activities, preferences and needs

– using this insight to help us enhance the products and services we offer our customers

– to better understand how customers interact with our websites to help us improve the functionality and content of our customer’s online experience

– promoting, marketing and advertising our services and determining the effectiveness of these campaigns to help us improve the relevance of our communications to our customers

– protecting customers, team members and other individuals and maintaining their safety and welfare

– handling customer contacts, queries, complaints or disputes including managing insurance claims

– protecting Flipout Aqua Park, our team members and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to Flipout Aqua Park

– preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies

handling any legal claims or regulatory enforcement actions taken against Flipout Aqua Park

– complying with our legal and regulatory obligations

– fulfilling our duties to our customers, our team members, our shareholders and other stakeholders

When we process your personal data based on our legitimate interests we make sure we consider and balance any positive or negative impacts on you and your data protection rights against our rights and interests. We will not use your personal data for activities where our interests are over ridden by the impact on you (unless we have your consent or are otherwise permitted by law). Whenever we process your data we ensure that we always take account of your rights.

Your Rights

Subject to certain exemptions, you have the following rights relating to updating, rectifying and deleting your personal data held with us:

– the right to opt out of any marketing communications that we may send you

– the right to ask what personal data that we hold about you and receive a copy of it

– the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you

– the right to erasure of your personal data in certain circumstances or to restrict the processing of your data rather than having it erased

– the right to object to the processing of personal data when Flipout Aqua Park processes personal data for legitimate purposes but you do not feel that your interests or fundamental rights or freedoms have been protected

with effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice

you have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us

if we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time

the right to lodge a complaint about how your data is being used or processed with a supervisory authority (in the UK, that’s the ICO, see their website at or call their office on 0303 123 1113)

If you wish to exercise any of the above rights, or to get in touch about our privacy policy and procedures, please contact our Data Protection Officer at

How we use cookies

Like most websites, we use cookies to collect information. Cookies are small data files, typically made up of letters and numbers which are placed on your computer or other devices (smart phones or tablets) as your browse the website. Cookies can be used for many different purposes.

Contact Us

If you have any questions about how Flipout Aqua Park uses your personal data that are not answered here, please

email us:

call us on: 07814 025635

write to us : Data Protection Officer, Flipout Aqua Park Aqua Park, Billing Aquadrome, Northampton NN3 9DA


Any changes we make to this privacy policy will be posted on our websites and where appropriate notified to you by email. We encourage you to bookmark this page and review the privacy policy regularly.

This policy was last updated in May 2018.

What are cookies? 

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.

What are cookies used for?

Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

What types of cookies does use?

There are generally four categories of cookies: “Strictly Necessary,” “Performance,” “Functionality,” and “Targeting.” routinely uses all four categories of cookies on the Service. You can find out more about each cookie category below.

1. Strictly Necessary Cookies. These cookies are essential, as they enable you to move around the Service and use its features, such as accessing logged in or secure areas.

2. Performance Cookies. These cookies collect information about how you have used the Service, for example, information related to the unique username you have provided, so that less strain is placed on our backend infrastructure. These cookies may also be used to allow us to know that you have logged in so that we can serve you fresher content than a user who has never logged in. We also use cookies to track aggregate Service usage and experiment with new features and changes on the Service. The information collected is used to improve how the Service works.

3. Functionality Cookies. These cookies allow us to remember how you’re logged in, whether you chose to no longer see advertisements, whether you made an edit to an article on the Service while logged out, when you logged in or out, the state or history of Service tools you’ve used. These cookies also allow us to tailor the Service to provide enhanced features and content for you and to remember how you’ve customised the Service in other ways, such as customising the toolbars we offer in the right column of every page. The information these cookies collect may be anonymous, and they are not used to track your browsing activity on other sites or services.

4. Targeting Cookies. Flipout Aqua Park, our advertising partners or other third party partners may use these types of cookies to deliver advertising that is relevant to your interests. These cookies can remember that your device has visited a site or service, and may also be able to track your device’s browsing activity on other sites or services other than Flipout Aqua Park. This information may be shared with organisations outside Flipout Aqua Park, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign, or other business partners for the purpose of providing aggregate Service usage statistics and aggregate Service testing.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

First and third party cookies

First-party cookies are cookies that belong to Flipout Aqua Park, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for Flipout Aqua Park, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the Internet.

How to control and delete cookies

If you want to delete cookies follow the instructions at If you wish to disable your browser from receiving cookies follow the instructions at Note that if you set your browser to disable cookies, you may not be able to access certain parts of our Service and other parts of our Service may not work properly. You can find out more information cookie settings at third-party information sites, such as


Flipout Aqua Parks 
Willow Lake
Billing Aquadrome